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New Beginnings


A powerful time. 

A breath of fresh starts, revivals and stepping into the unknown. While the cries of a new year seem far and distant, this month is bright and promising enough to implement a renewed perspective. The perfect time to reflect and dig a little deeper into our conscious, escaping mistakes from last year and making promises to good things ahead.

It’s important to remember the significance of a fresh perspective every so often. Life can be fast, busy and draining. Breathing new life into old habits, projects and relationships can give us a revived outlook for the future. Something new to focus our energies on. Opportunities to step out of our comfort zones and experience personal growth.

Today, Aab finds itself on a similar journey of revival and renewed outlooks.

Aab embraces new beginnings this year, with a reinvigorated focus on creating beautiful modest wear, with ethical conduct and sustainability in mind. As the brand enters a new phase, it’s important to revive the values Aab was founded on - creating beautiful clothing that is timeless, attention to quality and detail, whilst caring for the community and environment around us.

We’re proud to announce the launch of our new website this month, with our community of customers, fans and followers at the heart of our online space. The website boasts a clean design, fresh ambience and aims to introduce a reinvigorated feel to the brand

Our mission is simple: to uphold and nurture a shared space full of style, support and sustainability, through the moving world of modest fashion. We want our values to distinguish us from others and guide all our actions as we seek to become more socially and environmentally responsible.

It’s important to remember that finding success in our actions begins with a positive mindset and recognising necessary turning points. Taking up new opportunities and escaping comfort zones to try something new. Pushing with extra resilience and appreciating progress, no matter how small.

Because new beginnings are exciting. Exhilarating. Uplifting.

Growth, learning and progression have no limits.

And neither does Aab.